Designing for the long tail
How Electric Sidecar is carving out a niche in a saturated app market
Electric Sidecar started from a simple problem: there was no Apple Watch app for my car.
But the longer I’ve spent in this space, the more I’ve realized the scope of this problem goes well beyond the Apple Watch: companies just aren’t broadly incentivized to design for the long tail, be it accessibility, peripheral hardware, or other low-volume contexts.…
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